🪴 Creekside Nursery
Dallas, NC · Gardening & retail
Gardening videos attract people, website sign-ups capture interested viewers, and email and text follow-up turn interest into purchases.
Historical results from Klaviyo's published case study, not current weekly performance.
Ask the audience:
"If Creekside only posted videos but never gave viewers a reason to sign up, what part of the opportunity would it lose?"
🧲 Attract
Make your message clear. Teach, show and prove.
SkillPop
📍 Charlotte & Raleigh, NC
Beginner-friendly messaging, reviews and clear booking actions. A benefit, not just a service name.
Explore SkillPop ↗★ Live demoCounter Culture Coffee
📍 Durham, NC
Instead of constantly advertising coffee, they teach you to brew better. The TEACH content job.
Explore brewing guides ↗321 Coffee
📍 Raleigh, NC
Explains why you should care: coffee purchases create meaningful jobs for people with disabilities.
See their mission ↗The Home Depot
🇺🇸 National example
A business that sells paint also teaches people how to use it, step by step.
See the painting guide ↗✋ Capture
Give people a reason to leave their info or take action.
Carter Group Realtors
📍 Charlotte, NC
A useful homebuying guide plus a name-and-email form, testimonials and a consultation option.
See the buyer guide ↗★ Live demoThe Loading Dock
📍 Raleigh, NC
One specific next step: pick a location, book a tour. Not ready? Grab a day pass.
See the booking page ↗Cheerwine
📍 Salisbury, NC
Joining the email list feels like joining a community: updates, offers, rewards and events.
See the Fan Club ↗HubSpot
🇺🇸 National example
A free marketing plan template: offer something useful before asking for the next step.
See the free offer ↗🌱 Grow
Repeat business, relationships and referrals.
Triniti Salon
📍 Cary, NC
Rewards for spending, referrals, prebooking, birthdays and anniversaries.
Explore Triniti Rewards ↗Pine Scone Cafe
📍 Pinehurst & Southern Pines, NC
A digital stamp card: six drinks earns a free scone, encouraging another visit.
Read the case study ↗Dilworth Tasting Room
📍 Charlotte, NC
Birthday rewards, anniversary discounts and offers to win back lapsed guests.
See their loyalty approach ↗Chewy Autoship
🇺🇸 National example
Makes repeat buying automatic and convenient.
See Autoship ↗Morning Brew
🇺🇸 National example
A referral program that rewards subscribers for bringing in new readers.
See the referral program ↗The Demo Path
Four stops. About two minutes each.
- ☕Stop 1 · After slide 11Counter Culture CoffeeHow to teach instead of always selling
- 🏡Stop 2 · After slide 16Carter Group RealtorsHow to turn interest into a lead
- 💼Stop 3 · After slide 17The Loading DockHow to make the next step unmistakable
- 💇Stop 4 · After slide 21Triniti SalonHow to encourage return visits and referrals
After each demo, ask:
"What's one part of this you could do with your current budget?"
Two things to remember
Good-looking ≠ profitable
Live pages show observable marketing practices. Published case studies report results, but vendor-published numbers should be read in context.
Referral rewards ≠ review rewards
Rewarding a referral is fine. Google prohibits incentives in exchange for reviews. Know the difference before copying a loyalty program.